Arboretum Crossing
Naming and branding
A Fresh Perspective on Retail
The Challenge
Arboretum Crossing partnered with Poppy Coast Creative to develop a distinctive brand identity that would elevate its presence within Austin's competitive retail landscape.
The objective was to establish a modern, recognizable identity that reflects the shopping center's character, strengthens its market positioning, and creates a more compelling connection with shoppers, tenants, and the surrounding community.
The Strategy
Establish Distinction: Develop a recognizable visual identity that differentiates Arboretum Crossing within Austin's competitive retail market.
Create Cohesion: Build a flexible brand system that delivers consistency across property signage, marketing communications, digital platforms, and tenant-facing materials.
Strengthen Connection: Establish a contemporary, approachable brand personality that resonates with the surrounding community and reinforces the property's value as a retail destination.
Discovery
Target Audience / Competitive Analysis
Visual Identity
Design Aesthetic / Logo Development / Collateral Design / Signage
The Creative Solution
A modern identity with a sense of place.
Poppy Coast Creative developed a comprehensive brand identity designed to bring clarity, character, and consistency to Arboretum Crossing. Pulling it into it’s own niche through friendly, playful branding geared toward specific audience segments.
The creative direction draws inspiration from the property's location and the energy of North Austin, balancing clean, contemporary design with an approachable visual personality.
Built for versatility, the identity system was designed to translate seamlessly across physical and digital environments, creating a unified brand experience that supports both consumer engagement and property marketing.
The Impact
A stronger identity. A more recognizable destination.
The brand identity provides Arboretum Crossing with a cohesive visual foundation designed to strengthen its market presence and support long-term property positioning.
By establishing a consistent and recognizable brand language, the project creates opportunities to elevate marketing communications, reinforce tenant relationships, and build stronger connections with the surrounding community.
More than a visual refresh, the identity positions Arboretum Crossing as a contemporary retail destination with a distinct presence in Austin's evolving commercial landscape.
Let’s create something that stands out.
Good design starts with a conversation.